There is no doubt that today social media has made its space in our daily routine lives and today almost everyone is using different social media applications. Social media is no less than a giant space where everyone can interact, talk, and socialize with their family and friends. Social media has somehow had a huge impact on our lives and also with the help of different platforms that it provides, we can pretty much do everything that amuses us. There are several social media applications that people are using today.
Here we will mention some of the top social media apps that are in use by the majority of people.
With more than two billion people using this app on a daily basis, Facebook is known to be the largest social site in the whole world. If one tries to be more accurate about that figure, that is almost a quarter of the world’s entire population which is surprising.
However, the site is not only used by folks. More than 65 million firms use Facebook business Pages. Furthermore, almost six million companies use Facebook advertising.
As the most popular social media platform in the world, Facebook is a safe pick for any company wanting to increase sales through eCommerce marketing. Whether you offer men’s apparel or scuba diving equipment, this social media network can help you reach your target demographic.
Whatsapp is a texting site that is now owned by Facebook and has more than 1.6 billion users in more than 180 countries in the entire world. WhatsApp, like other well-known social media platforms, began by allowing users to interact with family and friends. However, this social media site today offers economic options.
It even has its own distinct WhatsApp business app. This tool lets small companies set up a company profile on the platform, which can then be used to offer customer assistance, contact customers, and even send consumers purchase updates.
If one wishes to grow their business even further, they can simply upgrade to WhatsApp’s Business API to be able to use more tools and features of the upgraded version.
Youtube is recognized to be the most used social media app after Facebook. It has an estimated figure of almost two billion users. Every day, people view more than one billion hours of video.
YouTube is already teeming with high-quality films from independent producers and businesses aiming to enhance customer ties. As a result, this social media platform is a must-have for any business keeping a close eye on the power of video marketing.
It is indeed noteworthy that, behind its parent firm Google, YouTube is sometimes regarded as the second largest search engine. As a result, you should optimize your YouTube videos and channel to increase organic views. Finally, YouTube advertising may help you build your business.
Instagram is a multimedia social networking platform owned by Facebook as well. This social networking site originally gained popularity due to its amazing photo filters.
Currently, it hosts Instagram Stories, Instagram Live, and IGTV, a new tool for long-form video content that seems to be aimed at YouTube. Instagram, with over one billion users, offers tremendous potential for companies. If you want to experiment with influencer marketing, Instagram has proven to be the most productive medium.
Begin by creating and optimizing an Instagram business profile for your company. This will grant access to a plethora of business-specific services, such as Instagram Insights and Instagram Shopping. You may also schedule Instagram posts to boost your productivity.